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Privacy Policy

Last updated: 25th July 2025

At Aria, we’re committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under UK data protection law.

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1. Who we are

Aria is an AI-powered call answering service designed to help small businesses capture more leads and reduce missed opportunities. Our service is operated by [Insert Company Name], registered in the UK.

If you have any questions about this policy, you can contact us at:

📧 support@ariaspeaks.com

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2. What data we collect

When you visit our website:

• IP address and browser type (for analytics and security)

• Device information

• Pages visited and time spent (via cookies)

When you use our demo or sign up:

• Your name and business details

• Contact details (email and/or phone number)

• Call recordings or summaries generated during demos

When your customers call via Aria:

• Caller name (if given)

• Caller phone number

• Call content and intent summary

Note: We only process this data to provide you with the Aria service and do not sell it to third parties.

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3. How we use your data

We use your data to:

• Operate and deliver the Aria service

• Email or text you your call summaries

• Improve our product through anonymised analytics

• Respond to your queries or support requests

• Send occasional updates (if you’ve opted in)

We only retain data for as long as needed to provide the service or comply with legal obligations.

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4. Legal basis for processing

Under UK GDPR, our lawful bases include:

• Performance of a contract – e.g. providing the Aria service to you

• Legitimate interest – e.g. improving our website or preventing fraud

• Consent – e.g. marketing communications (you can opt out anytime)

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5. Sharing your data

We don’t sell your personal data. We may share it with:

• Trusted service providers (e.g. Twilio, OpenAI, ElevenLabs) who help power Aria

• Legal authorities, if required to comply with UK law

• Third-party platforms like email or SMS providers to deliver your call summaries

All partners are GDPR-compliant and under strict data protection agreements.

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6. Your rights

You have the right to:

• Access any personal data we hold about you

• Correct inaccuracies in your data

• Request deletion of your data (“right to be forgotten”)

• Object to or restrict how we use your data

• Withdraw consent at any time (for marketing or non-essential processing)

To exercise your rights, email us at support@ariaspeaks.com

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7. Cookies

We use essential and optional cookies for functionality and analytics. You can adjust your cookie preferences via your browser settings.

For more detail, see our [Cookie Policy].

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8. Data storage & security

All data is stored securely using industry-standard encryption. Voice models and processing are UK-based and fully GDPR-compliant.

We regularly review our security measures to keep your data safe.

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9. Changes to this policy

We may update this policy to reflect changes to our service or the law. The latest version will always be available on this page.

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Thank you for trusting Aria.

Your privacy is as important to us as your calls are to you.

1. Information We Collect

  • 1.1 Personal Information

    We may collect personal information, such as your name, email address, and other contact details when you voluntarily provide it to us, such as when you register for an account, subscribe to newsletters, or contact us through the website.

  • 1.2 Usage Information

    We may collect information about your use of the website, including your IP address, browser type, device information, and pages visited. This information helps us analyze trends, administer the site, and improve user experience.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • Providing and maintaining the website

  • Communicating with you about your account and our services

  • Sending newsletters, promotional materials, and other information you request

  • Analyzing website usage and improving our services

3. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy. We may share information with trusted third-party service providers who assist us in operating our website or conducting our business.

4. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience on our website. You can control cookies through your browser settings, but disabling them may affect your ability to use certain features of the site.

5. Your Choices

You can manage your communication preferences by unsubscribing from newsletters or adjusting your account settings. You may also contact us to update or delete your personal information.

6. Security

We take reasonable measures to protect the security of your personal information. However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Children's Privacy

Our website is not directed to individuals under the age of 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to remove such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. Your continued use of the website after such modifications will constitute your acknowledgment of the modified Privacy Policy.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at alter@support.com