


The Cost of Missed Calls for UK Tradespeople
Missed Calls = Missed Jobs
If you’re a plumber, electrician, roofer, or decorator in the UK, your phone is your lifeline. Yet even during normal working hours, missed calls happen, and they cost more than you think. Industry data shows that 80% of missed calls never ring back. That means the lead you lost today could have been your next big job tomorrow.
Why Call Speed Matters for Winning Work
Even if you pick up eventually, taking 4–5 rings gives customers time to lose patience. In today’s mobile-first world, people expect an answer within seconds. If they don’t get it, they move on to the next tradesperson they find on Google or Checkatrade.
How AI Call Answering Works for Trades
Always-On, Even After Hours
Calls don’t just come in between 9–5. Whether you’re fixing a boiler, halfway up a ladder, or taking a well-earned weekend off, Aria answers every call instantly, 24/7.
Natural, Human-Like Conversations That Convert
Aria doesn’t sound robotic. With a warm, UK-based voice, she captures the caller’s name, job details, and contact info. You receive a clean summary by email or SMS, so you can follow up when it suits you.
Real-World Wins from UK Plumbers & Electricians
Case Study: Dorset Plumber Gains £1,200 a Month
Before using Aria, a self-employed plumber in Poole missed an approximate 6–8 calls a week while on jobs or driving. Within the first month of using Aria, his call answer rate jumped from 60% to 100%, adding £1,200 in confirmed monthly work.
Case Study: Northampton Electrician Books 15% More Jobs
A Brighton-based electrician found that half his missed calls were coming in after 6pm. Aria picked them up, booked site visits, and secured 15% more jobs in just two months, without having to do any extra work or hiring staff.
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